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Social media trends hardly stay the same from year-to-year. That’s just the nature of social media and social trends itself, right? The comprehensive theme for brands heading into 2020:
Rethinking what “success” looks like for social media marketing at large. Companies today are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers on social media platforms. And there’s perhaps no better time than now to focus again and reflect on how your company approaches social media moving forward.

Social channels such as Facebook, Twitter, instagram or LinkedIn are no longer just social networks; they've transformed into marketing platforms in order to generate more traffic to your website and revenue from your product or service.
Here are some social media trends that will matter most to marketers, brands, and businesses in 2020, and trends that AARK Technology Hub follows

1. Connection + Community + Experience :
   “The new mindset is this: The relationship we build with our customers is more important than the products and services we sell them,”
   First try on making new connections on your social media, rather than directly using it as a marketing platform. Build your connections and then develop your community. Community is the audience that you want to target for your specified service and product.
2. Diversify with TikTok, Reddit & More :
   “Facebook is no longer the one-stop-shop it used to be. Younger demographics are favoring the sister platform of Instagram, as well as TikTok and Snapchat,Every ‘early-mover’ advertiser who embraces smaller networks now (e.g., Twitter, Quora, Reddit, Snapchat) will enjoy an environment of relatively low cost due to lower levels of competition.
3. Reimagine Social Analytics :
   Smart marketers will continue investing in measurement and analytics programs that go beyond the standard vanity metrics and toward meaningful metrics that more accurately align with larger organizational/business goals. On the analytics side, it has never been more important for marketers to create their own source of truth and do their own math in terms of quantifying outcomes, especially when it comes to measuring incrementality. As machine learning continues to evolve, the brands with the best data will rise to the top – so make sure you have the infrastructure in place to do that.
4. Get Creative: Stop Being Boring! :
   In 2020, start being interesting and stop using your social media as a place where you stand on a box and shout ads at people.Nobody cares about your ads unless you have shown your worth by providing quality consumable content. Nobody cares that you just got a new drinking fountain in the break room. Put yourself in the place of their visitors and think about what they would want to see and interact with.
5. Video Content Will Dominate Social Feeds :
   If we’re honest, video content is already dominating social media.
   Here is a look at some stats back at the impact of video marketing as of 2020:
   • 92% of users watching video on mobile will share it with others.
   • Social video generates 1,200% more shares than text and image content combined.
   • 72% of customers would rather learn about a product or service by way of video.
   • Users spend 88% more time on websites that have videos
   • 54% of consumers want to see more video content from brands
   • HubSpot reports that 85% of businesses now use video as a marketing tool and by 2022, as much as 82% of all Internet traffic will be video content.
   It’s abundantly clear that video content is the future.
6. Social Commerce Will Be Massive :
   The merging of e-commerce and social media was always a matter of time, and 2020 will be the year that their marriage goes mainstream.
   Moreover, it’s a move that is readily welcomed by consumers, as studies show that 87% of online shoppers believe social media helps them make purchasing decisions The growth of social commerce will help marketers create shorter sales funnels and give consumers access to a smooth and quick buyer's journey that is sure to increase customer satisfaction.
7. More advanced, dynamic and direct social ads :
   Brands are still investing massively in social ads for good reason. Because consumers are becoming increasingly comfortable with the concept of social shopping in general. Coupled with the fact that ads are becoming more advanced, it’s easier than ever for brands to encourage direct business from customers on social media.For example, Facebook’s recent roll-out of personalized ad experiences delivers products dynamically to customers, changing formats (carousel, collection) and calls-to-action based on who it’s being served to.

So there you have the top social media trends of 2020 that AARK Technology Hub uses as a company to satisfy customer needs and experiences to meet results. It’s certain to be a big year of innovation and evolution, with many brands and companies finally taking the leap to try new digital marketing strategies.

How will you make your mark on social media in 2020? Visit Aarktechub.com and explore the services and features provided by AARK Technology Hub.